Hello, I'm Alex Cadena. A brand creative focused on helping businesses define, design and build new futures.


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Traverse Fitness
Branding, Graphic Design



Barbie, Color Reveal
Branding, Art Direction, Packaging



"Alex just stepped up to deliver on a major graphic design project that" could prove to be a game-changer for my business… His work exceeded my expectations, and he’s been a absolute pleasure to work with…. He was eager to take feedback/suggestions and just do whatever it took to make the thing a success, even in a very short amount of time. I can’t say enough good things about the experience and his work…"





Michael Toohey, M.ED


"Hands down, Alex is THE designer to go to! He will not only bring you from brain storm to full on professional brand, but he’ll ensure you’re enjoying the process too! He has delivered BIGTIME on all three endeavors I started (all of which are running strong partly in thanks to the solid brand identity)! The icing on the cake is that he is a humble man who strives to help you understand your own company identity better, and therefore communicate more effectively."





Sean Bryan - Entrepreneur


"Alex is a wonderful mentor, great colleague, and has exceptional leadership and team-building skills. I'm very lucky to have had the opportunity to work with him and learn from him.

What really impressed me most about Alex is his presentation skills. He presents calmly and clearly to small and large groups, always listening and problem solving, which always helps to create a friendly, productive, and collaborative setting.

Alex's ability to manage challenging tasks and being the liaison between marketing, product, and creative is one of the key reasons Signature, Collectible, and Customized Barbie products were a large success at retail. He knows how to trouble-shoot, manage designers and illustrators, and project manage milestones resulting in exceeding company goals.

Without a doubt, Alex is a designer and director I look up to. I look forward to working with him again."





Diana Leto - Lead Designer, Mattel.


Thank you for taking the time to look over my work!



If you have any specific requests that you don’t think have been addressed above, please reach out with any of your questions, comments, ideas etc.


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© Alex Cadena 2023


562.441.9861 • Tyler, TX | Los Angeles, CA